Website Design for Anderson Mortgages
We provided website design and development for Anderson Mortgages, a mortgage and protection advice business based in Uddingston. Built in WordPress, the website brings together service information, adviser profiles and enquiry routes to introduce the business and support the first conversation with a prospective customer.
Planning and Writing the Website Content
Our website copywriting covered the mortgage and protection services, with dedicated pages for subjects including first-time buyers, remortgages, life cover and income protection. We organised the content so each service has space to explain its purpose and answer relevant questions.
We also developed adviser profiles, a How We Work page and FAQs to explain the people and process behind the service. Page titles and meta descriptions were prepared around each page’s subject, while supplied regulatory wording was incorporated where relevant.
Extending the Brand Across the Website
We created a coordinated set of illustrations using Anderson Mortgages’ existing identity and navy, gold and cream palette. The artwork gives individual services their own visual reference while keeping the website consistent.
We carried that approach through the page layouts, navigation and mobile presentation, bringing the content and illustrations together across the mortgage, protection and adviser pages.
Developing a Guided Enquiry Form
We built a two-step enquiry form around the information needed to begin an adviser conversation. The first step lets visitors select mortgage and protection topics and explain their situation; the second collects contact details and preferences.
Conditional fields provide space for enquiries outside the listed options. This gives the advisers useful context for their initial response, with the questions arranged in manageable stages.
