Website Integrations
Website integrations connect your site with other business systems, exchanging the information customers and staff need through the interfaces those systems actually support.
An integration can reduce duplicate handling or make current information available to customers and staff. Devonto begins by identifying what needs to move, where it comes from and what each system supports before proposing how the connection should work.
Understand Both Ends of the Connection
Website Integrations Start with the Information
The word integration can describe anything from importing a regular product feed to exchanging live availability through an application programming interface, or API. The appropriate approach depends on the named system, its documentation, access and the rules governing the data.
We scope the website's part in that exchange and make third-party dependencies visible. No system can be assumed compatible until its actual interfaces and the required behaviour have been assessed.
A clear brief identifies which system owns the information. For example, the website may display a product price maintained elsewhere, while an enquiry created on the website needs to reach another service. Agreeing that direction prevents both systems being treated as the place to edit the same detail.
We then work through the timing and practical consequences of the exchange. A scheduled import may be sufficient for one requirement, while another depends on an immediate response. The appropriate method follows the business need and available interface, including what should happen when information is missing, delayed or rejected.
Need to Gather Better Information First?
Forms and workflows can organise questions, conditional journeys and follow-up even where no external-system connection is required.
Website Integrations for Different Business Needs
Property Listings
Property information can be brought into a website when the source system provides a suitable feed or interface. The data available and the customer journey determine what can be presented.
Products and Stock
Product, price and availability information may come from one or more business systems. The source, update method and ownership of each field need to be understood.
Availability and Workflow Updates
A website can query availability or pass information to another service where the systems provide suitable routes. The follow-up process and response to failures also need to be agreed.
Scope Your Website Integrations
A workable integration depends on the routes each system supports, the information exchanged and the responsibilities around failures or change.
Interfaces and Access
Information to Exchange
Direction and Timing
Failures and Responsibilities
Different Systems, Different Exchanges
Website Integrations in Practice
These projects show how websites can connect with the systems a business uses to manage information and deliver its services. Explore how those connections support customer journeys and day-to-day work, from passing enquiries to the right place to keeping information consistent between systems.
Technical Email Setup and Ongoing Campaigns
Connecting an account is different from running its marketing.
Website sign-up integration, account configuration, DNS work and template setup can be scoped where they form part of the technical requirement.
Ongoing email campaigns and regular marketing content are separate services. Where appropriate, Devonto can introduce Impact Socials as a trusted separate business for that work.
For a sign-up journey, the website's task may be to collect the agreed details and pass them to a mailing platform. The business still needs an owner for the audience and campaign activity. We clarify that division so the technical connection supports the intended process without implying that ongoing marketing is part of the build.
Changes to external accounts or services can affect an existing integration. Knowing who controls the provider account and who receives service notices makes future investigation easier. Relevant responsibilities and dependencies should be understood when the connection is planned.
In Our Customers' Words
What Our Customers Think
How Should Your Website and Systems Work Together?
Tell us which systems are involved, what information needs to move and what the business needs to happen next. We can assess the available interfaces before defining the work.