Rebuilding Palmer Trade Supplies Around Window Cleaning Supplies
Devonto rebuilt Palmer Trade Supplies’ online shop in 2026, bringing it into line with the wider Palmer Group’s refreshed appearance.
The work focused on how professional window cleaners find and buy equipment, with clearer product browsing and rewritten category and brand content. Mobile use, performance and search were central to the redevelopment.
Shop figures showed an increase in sales following launch, with growth continuing since. Palmer Trade Supplies now retains Devonto to keep improving the website through ongoing development.
Improving the Buying Journey for Trade Customers
The new shop has been shaped around the needs of working window cleaners. Customers can explore water fed pole equipment, traditional window cleaning tools, hoses, brushes, filtration products, resin, fittings and working at height equipment without having to fight through unrelated categories. The result is a clearer, faster and more practical buying experience.
Content Rewritten for Search and Usability
A major part of this rebuild was improving the content across key categories, product areas and brand pages. The aim was to make the site more useful to customers and more effective in search, with clearer headings, stronger descriptions and better context around how products are used day to day by professional cleaners.
Built for Speed, Mobile Use and Sales
The rebuilt shop is powered by WordPress and WooCommerce, with performance, mobile use and technical SEO considered throughout. For trade customers ordering between jobs or checking stock before visiting the Glasgow trade counter, speed and clarity matter. Shop figures showed an increase in sales following launch, with growth continuing since.
A Stronger Shop Within the Palmer Group
This project forms part of the wider Palmer Group refresh, giving Palmer Trade Supplies a modern identity that sits neatly alongside Palmer Access and Palmer & Co. Palmer Trade Supplies now retains Devonto to continue improving the shop through ongoing development.
Need Your Online Shop to Work Harder?
If your ecommerce site is difficult to manage, slow to load or no longer converting as well as it should, we’d be glad to talk. A well-planned rebuild can make the customer journey clearer and help your shop perform better.
