An interactive TV advertising quotation tool, using region, time slots, frequency and duration to produce indicative prices and email enquiries to STV’s commercial team.
Self-service quotation system development by Devonto.
About The Project
Following a recommendation, STV approached Devonto to develop a self-service quotation tool for prospective television advertisers.
Delivered in 2021, the system used the advertiser’s chosen region, time slots, frequency and duration to produce an indicative quote. Enquiries were sent by email to STV’s commercial team, giving staff the details needed to follow up and discuss the proposed campaign.
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