Launching a Consumer Brand with Confidence
Montana Treats is a consumer-facing confectionery and biscuit brand created by CRC Innovations, developed to sit proudly on supermarket shelves and appeal directly to everyday shoppers. With the website address featured across all product packaging, the online presence needed to feel clear, trustworthy and aligned with the quality of the products themselves. This was a brand-new build, launched in January 2026, created to support a growing range with more product lines already in development.
Designed for Shoppers, Not Trade
The website was intentionally built with consumers in mind. Rather than focusing on wholesale or trade messaging, the content speaks directly to people picking up a packet in store and wanting to know more. The structure is simple and easy to navigate, allowing visitors to quickly explore product ranges, understand flavours and see what makes Montana Treats distinctive.
Clear Information Where It Matters
A key part of the brief was clarity. Each product range includes ingredient details and nutritional information, presented in a way that is easy to read on both desktop and mobile. This gives customers confidence and reassurance, especially when checking dietary information after discovering the brand in store.
Supporting Discovery and Availability
The site also plays an important role in helping customers find Montana Treats locally. Stockist information is included to bridge the gap between online discovery and in-store purchase, reinforcing the website as a useful companion to the physical product rather than a replacement for it.
Built on WordPress with Room to Grow
Built on the WordPress platform, the site is set up to grow alongside the brand. As CRC Innovations develops new lines under the Montana Treats name, the structure allows for additional products and ranges to be added cleanly and consistently. Devonto continues to look after the site, ensuring updates are handled smoothly as the brand evolves.
Proud to Support a Brand from the Start
It’s always rewarding to help a customer bring their own brand to life, especially when it’s backed by an experienced manufacturer like CRC Innovations. Montana Treats is a great example of how a focused, well-considered website can support a consumer brand from day one and provide a solid foundation for future growth.
Thinking About a Brand Website?
If you’re launching a new product or brand and need a website that works hand in hand with packaging and in-store presence, we’d be glad to talk. Like Montana Treats, we help businesses create websites that are clear, dependable and built for what comes next.