Website Optimisation

Turbocharge Your Website for Blazing Speed

Website Speed Optimisation

We Make Websites Load Faster

Google has suggested that 50% of users will abandon a website if a page takes longer than 3 seconds to fully load.

There are a range of techniques which can make a well-built website perform even better, giving a great browsing experience to potential customers.

Underlying technology plays a big part in performance. Ensuring your site is hosted on a powerful server, physically close to your main customer base, should be the first step to optimising a website.

One of the most effective optimisation techniques is caching. Normally, when a web page is loaded from a CMS such as WordPress, each section of the site is dynamically generated by a server – pulling together various files and database content.

Caching allows the server to build a copy of each page as a ready-made version which can be served immediately; dramatically reducing the time to first byte (TTFB).

Other on-page techniques include LazyLoading (where images are only sent to the browser when they’re about to be visible on the screen) and script minification and concatenation (where code and style is reduced to the smallest size and amount of files possible) complete the process.

Google PageSpeed

As Google is normally the search engine that customers specifically wish to climb the ranks for, it is wise to use all available resources and tools from them to help in this goal.

Google’s PageSpeed system includes a range of tests to acertain the effectiveness of the site to load correctly, quickly and efficiently.

Using their feedback and actioning their recommendations will help the user experiece as well as contributing to the site’s rank in Google search results.

Content Distribution Networks (CDN)

CDN’s, such as CloudFlare, help make sites load faster by physically bringing the relevant elements of a website closer to the user.

It takes longer for content to come from the other side of the world to your device than it would to come from a server in your own country.

CDNs run ultra-fast servers which purely provide resources as quickly as possible to visitors. Resources such as images, style and scripts make up important parts of a web page – serving them from local servers to make pages load faster.

Set Up and Ongoing Refniement

Devonto work with clients to initially set up all of these services and optimisations to load as fast as possible when first applied.

As time passes, websites are updated and modified; new techniques are developed; new tests are produced – ultimately meaning reoptimisation is required from time to time.

We’re always on hand to offer support and advice on what more can be done to squeeze that extra bit of performance from your site.