A Fresh Start for a Growing Brand
Previously known as Summer in the City, SITC needed a website that reflected its new identity and how potential customers search for accommodation and events.
Devonto redesigned the WordPress website, applying current best practice to its structure and content presentation. The work combined updated typography, colours and layouts with clearer information, helping visitors find relevant options before continuing into the booking system.
Designing Around a Complex Booking Journey
The website plays a crucial role in explaining what SITC offers and how the booking process works. We focused on creating a clear structure that supports users before they ever reach the booking system itself. Information is laid out logically, expectations are set early, and visitors are guided through accommodation options and event details without confusion.
A Complete Visual Redesign
This project was about more than small refinements. The entire front end was redesigned to reflect the new SITC identity, with updated typography, colour use and layout throughout. The result feels lighter, clearer and more confident, while still recognising the experience and credibility built under the previous Summer in the City name.
Built on WordPress with Careful Integration
The site is built on WordPress and designed to sit cleanly alongside the redeveloped booking system. While the two platforms serve different purposes, they work together smoothly, giving users a joined-up experience from first visit through to making a booking. Devonto continues to handle updates and refinements to keep everything running consistently.
Performance and Mobile Use at the Forefront
Given how many users browse and book on their phones, mobile performance was a priority. The site is fast, responsive and easy to use across all screen sizes. Under the surface, it’s also built with search visibility in mind, helping SITC reach new customers during key event periods.
Supporting a Confident Rebrand
Rebrands can be challenging, especially when an existing name is well known. It’s been rewarding to help SITC make this transition with a website that feels considered and clear, while still respecting where the business has come from. The new site provides a strong foundation to support future growth and evolving events.
Planning a Redesign or Rebrand?
If you’re rethinking your website after a system change, rebrand or period of growth, we’d be glad to talk it through. Like with SITC, our role is to help bring clarity, consistency and confidence to your online presence.
